Community support
If you would like CUA to consider supporting your charity, community or sporting activities you will need to submit a community support application. Each year we receive hundreds of sponsorship requests and unfortunately we cannot meet all of these needs.
All community support applications, whether local, state-wide or national, are processed through our office in Brisbane. For sponsorships of $5,000 and above, please allow up to three months for us to consider your proposal and find a place for it in our community support program. For sponsorships below this value, please allow up to two months.
Consideration will be given to all sponsorship applications aside from:
- religious, military or socio-political organisations
- events, activities or organisations that promote smoking, alcohol and/or gambling
Criteria
In completing your application, please consider each of the criteria below.
1. Recognition that CUA is working with you
- can you offer CUA exclusive naming rights opportunities?
- do you have a dedicated media campaign with a secured media sponsor?
- can you provide information on how often you will be able to use our name and logo, such as signage, print materials, website?
- can we work with you to integrate with our current advertising, promotion and publicity?
- do you have your business with CUA and is there an opportunity for us to gain your business?
- do you have any ideas through which your event or activity could help us to increase our sales to your audience?
- how many people do you expect to reach and influence through your event, organisation or charity?
- do you have any research you can use to demonstrate how effective your past efforts have been?
- is there a geographical link with our business?
2. Making the most of the partnership
- can the activity/event or funds raised be used to 'make a difference' in the community, and if so, how will this be achieved?
- what are the potential benefits you are offering us?
- have you allowed adequate lead-time to organise/promote/leverage this proposed relationship?
- is the event available long-term to develop a relationship?
- can you demonstrate that your proposal is unique or stands out?
- is a same or similar event sponsored by a direct competitor of CUA?
3. Ensuring our working relationship runs smoothly
- do you have a responsive and professional management structure in place?
- will you have a dedicated person working with us on this project?
- will you welcome a key member of our staff becoming involved with your activities to manage the relationship?
- is there an opportunity to involve staff or specific branches or regional support?
Other information to include in your application
- an overview of the event including event history and past attendance where possible
- expected participation/attendance numbers and demographics
- an overview of your organisation and credentials
- a list of sponsors who have committed to date
- how the benefits offered in the community support application relate to CUA products and services
- any market research you might have completed that is relevant
- endorsements from former sponsors if possible
- how you measure the success of the event/sponsorship arrangement
